It helps people understand the roles we offer and how they fit into the British Red Cross.
It gives us ready access to potential volunteers via a pool of warm potential volunteers, visibility of gaps (geographic and age).
I & DT, web team, comms, local volunteer ops, supporter experience team.
Functioning platform (includes database, mobile friendly), CRM system.
Losing people because we don't engage them, supplying people with relevant information.
Open rates of emails, conversion/ opt out figures, number of people on database and quality of database.